Target & Tech: Inside Ad Algorithms

How does feature engineering relate to the performance in advertising?

How can we measure the impact of a new model, and what should we monitor?

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Bid shading. Overpayment (Part 3)

How can you avoid overpaying in auctions?

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Bid shading. Bid landscape forecasting (Part 2)

How can we approximate the win probability function?

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Bid shading. Intuition (Part 1)

How does bid shading work, and what is the intuition behind it?

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Self-stealing of Attribution in Mobile Advertising

What negative outcomes might arise from high-frequency bidding in environments with significant feedback delays?

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