How does feature engineering relate to the performance in advertising?December 2023 How can we measure the impact of a new model, and what should we monitor? read more
Bid shading. Bid landscape forecasting (Part 2)November 2023 How can we approximate the win probability function? read more
Bid shading. Intuition (Part 1)November 2023 How does bid shading work, and what is the intuition behind it? read more
Self-stealing of Attribution in Mobile AdvertisingOctober 2023 What negative outcomes might arise from high-frequency bidding in environments with significant feedback delays? read more